The iconic denim brand PEPE wanted to give its fans a taste of its all-British legacy in a big way across the world through the ‘Have you seen PEPE’ campaign. In India, the brand went a step ahead to connect with young India through a 360-degree engagement program. We partnered with the PEPE think-tank to unfurl this PEPE experience across the nation with ‘Are you PEPE?’ campaign.

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